LEADING INTERNATIONAL INFLUENCERS FROM THE FASHION & BEAUTY WORLDS UNITE AGAINST GYNAECOLOGICAL CANCER FOR THIS YEAR’S AUSTRALIAN LAUNCH OF THE LADY GARDEN CAMPAIGN
Featuring Naomi Campbell, Cara and Poppy Delevingne, Suki Waterhouse and Charlotte Tilbury
Lady Garden is a campaign started by a group of British women on a mission to change the future of female cancers. This year, Lady Garden has gone international with Australian Cervical Cancer Foundation (ACCF) bringing it to Australia.
The Lady Garden campaign aims to drive awareness of Gynaecological cancer and its symptoms by partnering with an influential group of women to create limited edition t-shirts. Naomi Campbell, Cara and Poppy Delevingne, Suki Waterhouse and Charlotte Tilbury have personalised the classic white t-shirt with their own tongue-in-cheek design, created by Blackscore designer, Simeon Farrar. The Australian campaign will launch on October 5th and the collection will be available online.
The playful collection builds on the success of UK campaign with celebrity support worldwide including Erin O’Connor, Alexa Chung and Britney Spears. Margot Robbie’s Instagram post alone increased traffic to the Lady Garden website by 6,000% while the total social reach of the campaign was over 62 million, a 36% increase from the previous year.
Not only was the campaign a huge success in terms of gathering celebrity support, but it has also generated greater gynaecological awareness among women. A survey* carried out by the Gynaecological Cancer Fund discovered that since the 2015 campaign, (81% of women are more aware of their gynaecological health and 59% are more aware of the symptoms of gynaecological cancers.)
Cara Delevingne commented, “there’s a taboo surrounding vaginas that I want to get rid of….it shouldn’t have to be so serious. It can be fun and easy to talk about. It should be.”
This year’s campaign will continue to raise awareness among young women about gynaecological cancer and its symptoms. These cancers – referred to as ‘silent killers’ because they are often diagnosed too late – can be reduced radically in the generations to come if young women look out for the symptoms and are brave enough to talk about their bodies more.
ACCF’s Medical Advisor Dr Ginni Mansberg say, “One of the most important things a women can do to take care of their gynaecological health is to talk to their GP about it. This way, you can have open conversations about sexual and reproductive health. Early detection is absolutely the key when it comes to gynaecological cancer. With greater awareness, we can all take a stand against gynaecological cancer.”
The Lady Garden collection comprises of four individually designed tshirts by our celebrity supporters and will be priced at $30 for a short sleeve t-shirt and $40 for a long sleeve shirt. Proceeds from the sale of each garment will go towards the Australian Cervical Cancer Foundation. Available in S, M, L and XL the collection will launch on 5th October and will be available online.
Please join us in this crusade to make these cancers SILENT NO MORE.